In 2022, digital innovation is not just a vision — it is a reality for all online merchants and their IT teams.
To keep the lights on and stay competitive during the pandemic, necessity drove companies’ recent digital initiatives. Now, CIOs are looking for new ways to improve financial viability, customer satisfaction, recruiting outcomes, and productive work environments.
This is especially true in the ecommerce industry, which has experienced rapid changes within the last few years. For example, there was a 20% increase in online spending during the pandemic.
Businesses are juggling multiple apps and systems with a need to streamline all of the clutter. This requires a huge lift from the CIO, their staff, and their partners. That’s why modern IT leaders and ecommerce brands will require the help of a trusted SAP partner to deploy their post-digital ecommerce automation efforts.
In this article, we’ll discuss the opportunities ahead for SAP ecommerce integration and business automation, including why SAP partners should join Celigo in this endeavor.
Digital Transformation Investment
Today’s CIO and IT leaders are just as busy now as they were in the pandemic. With customers’ new buying habits and their new “normal” expectations for brands, there is no slowing down in creating a robust, digital experience. Now, businesses must focus on their budgets to align with the next project that will enable them to grow in a fast, scalable, and flexible way.
Digital innovation is the lever that CIOs will use to help their company be financially viable, competitive, and a good place to work. According to a Deloitte Digital Transformation Survey 2021, the top reasons for investing in digital transformation include the need to innovate faster, stay modern, change, and become resilient.
Ecommerce companies must decide where to invest their budget for their digital innovation efforts. The pandemic created many challenges for these businesses over the last few years, and now it is time to automate and streamline business processes.
The Elegant Solution for Solving Many Challenges
For companies that need to integrate their SAP ERP with their ecommerce platforms, connecting the SAP ERP to the ecommerce platforms is the elegant solution. SAP ecommerce integration is the first step to automating and optimizing business processes that span across multiple applications and teams.
As a partner, when you work with your clients to integrate the data between their ERP and online marketplaces, you are giving them the keys to their future growth. With readily available data from these systems, your clients can use this information to help them stay competitive, reduce their manual processes, and make informed business decisions.
Digital transformation is hard, but it’s essential. At Celigo, we have seen our customers experience an enormous lift by running their business with the most accurate data available to them now as a result of their integration and automation efforts.
That’s not all — ecommerce brands that have implemented these SAP integrations and automated their processes are also receiving these benefits:
- Support customers’ new buying habits: Easily share information within the ERP and ecommerce systems across all touchpoints, so the customers can “buy online, pick up in store” and “buy in store, ship to customer” easily with their information readily available.
- Fulfill orders faster: Increase order fulfillment speed with the synchronized data from all sales channels, eliminating the possibility that an order would be missed or delayed.
- Eliminate out-of-stocks through timely inventory updates: Ecommerce companies will benefit from updated inventory levels from single or multiple warehouse locations with support for all item types in the ERP.
- Manage cancellations and refunds: Sync cancellations and refunds, and share this data between systems. This allows customer service, finance, and customers to be fully informed.
- Efficiently kick off new online sales channels with store-to-store cloning: With Celigo’s integration platform, you can clone the settings and mappings from one store to another and replicate their setup.
- Reduce fraud: Share order risk metrics through the ERP, so finance can identify any potential issues.
Digital Innovation Solves for Growth at Scale
In this frenetic post-digital environment, the SAP partner is poised to enable their customers to quickly scale. The digital initiatives from the last three years will need to be audited for quality. Modern companies will require a complete integration and automation of all digital systems and processes along the customer journey, allowing for necessary innovations to continuously improve the customer experience.
Executing on digital transformation initiatives is challenging due to the scale of the necessary change against the competing priorities of current pressures. A partner who understands these challenges is empathetic to the work a CIO must focus on to hit short-term and long-term initiatives.
Adopting the right integration platform (iPaaS) enables users to quickly see the impact in revenue, customer satisfaction, efficiency, and employee engagement. Celigo works with SAP partners to make sure they are trained on the most efficient way to solve these challenges with our platform, while offering both ease and speed to implement. That way CIOs can spend more time working with the C-Suite to map out their brand’s vision for their continued digital transformation journey with the confidence that their current initiatives are taken care of by their partner.
The Perks of Being a Celigo Partner
Celigo and SAP partners have been working with mutual customers to achieve a faster time-to-value from their SAP ecommerce integration. With ecommerce integration, online brands are experiencing numerous benefits including timely order fulfillments, accurate inventory management, and real-time visibility into an order’s status.
Here are some of the core benefits Celigo’s SAP partners are realizing today:
- 21% increase in overall revenue
- 29% increase in integration services revenue
- 47% increase in services pipeline
Celigo is committed to supporting our SAP partners with our world-class team of SAP partner leaders. We have developed robust onboarding and enablement for partners, implementation, and assistance with project monitoring, support, and escalations management. We have created the SAP partnership program to give your practice the solution and resources needed to accelerate a client’s digital transformation.
So, how do you evaluate if Celigo’s solution is the right fit for your SAP practice? Try answering the following questions:
- Are your customers and prospects looking to be known as innovators in their domain?
- Would your customers benefit from an integration between SAP to their ecommerce platform?
- Are you looking to accelerate your time to value with your SAP practice, while increasing your margins?
- Would your company like to have a clear competitive differentiator against other SAP partners?
We welcome your interest in our SAP ecommerce integration and other solutions we have with our iPaaS. If you are interested in speaking with us to become a partner, just fill out the form here, and our strategic partner team will get back to you.
